Which policy should obey when design series products?
Packaging design of product
is getting more and more important to brand owner cause its special advertising
functions. Regarding design, what rules can we follow for the series packaging
design? A constant factor in the series packaging design is the trademark.
However, the
three-dimensional modeling, color and graphic content in the series of
packaging will change between common and individual factors as the product
elements change. This article is to explain how to balance many other product-specifications
elements (quantities, shapes, ingredients, colors, prices and packaging design
elements which refers to three-dimensional modeling , Color, graphics, and text)
in order to find key elements that form a series of commonalities, and then
design it and improve it, expect the common factor of the series packaging
design (logo design and function of the product).
Series packaging design elements
1. Key surface design
of series packaging
Because its area is
relatively small and it is a product image at the same time, the design should
quickly introduce the product to consumers and use the text and close-up image
to directly express it.
2. Overall design
The key surface is not
partial and should not be isolated. So coherence, repetition, echoing and
segmentation of words, graphics and colors should be considered in order to
creative one best overall image.
3. Problems that
should be paid attention to before printing
A. Reasonable
application of packaging printing color
Paper can cause
unexpected deviations in color. Designers should know that the same white
paper, the degree of white between them is different, there are warmer or
colder white, so it will affect printing color more or less. For example,
yellow printing on cold white paper will look like yellow green, and it will
turn red on warm white paper. Especially when using colored art paper, we must
be more cautious and be aware of it. In addition, loose-textured paper will
absorb more ink and will have a dull color after printing. This means that
different paper surfaces absorb ink different, and even the same paper has
different color when printed on different printing machines. The humidity of
the air also affects the paper.
An excellent designer
should know how to use the characteristics of paper to get better the design
effect. In the end, after printing on the paper surface, creativity can be
truly realized. Color changes across two sides the box are very dangerous regarding
boxes with larger sizes and very high quality. Even in the best case, the diecut
can not be very precise, tolerance is exit when the carton is folded, you will
find the color blocks on one side are folded to the other side. Do not feel
surprise when the color of the printed product is very different from the color
displayed on the computer screen, because the basis for printing color is based
on the sampling of the printed chromatogram and the input of correct data to
the computer. For high-quality packaging cartons, donot try to paste up plates
to print. Because offset printing uses a single ink fountain across the entire
width of the printing unit to transfer the ink to the rotating ink rollers.
Each ink fountain is independently controlled and operated, especially for large-area
substrates. It is more difficult to control the color uniformity of the left
and right cartons when all sides are printed 100% ink. For some colors that
cannot be printed through the four-color nesting, such as crimson, brilliant
purple and fluorescent colors, you should consider adding PMS color printing.
For the large-area
background color of the field version, it is necessary to take a second
printing to make the background color uniform. The field is not exposed, and at
the same time, some techniques are used to make the picture richer and more
durable. , And then print solid black, which can make black more thick and
mysterious. To know that the yellow ink used on the printing press is almost
transparent, and it is impossible to print a high concentration of yellow, we
must consider adding some magenta, which increases the color registration. The
film can make the picture feel thicker, but it will make the picture's color
slightly darker.
B. Reasonable
application of paper
The most commonly used
paper (full-size) has two specifications: the area of standard paper is 787mm
long and 1092mm wide; the area of special paper is 880mm long and 1230mm wide;
imported paper has a length of 889mm and wide 94mm and other specifications.
When printing, choosing printing machine according to the size of paper. In general
there are full size printing machine, dual machine and quad machine. Small
sixteen divided offset printing machine. In order to avoid waste, the designer
must consider the size of the finished carton as close to or as close to the
number of paper openings as you are going to use the machine. Have a double
think about size and box structure to make full use of the paper.
C. Attention to printing
process and other processesThe product packaging design is just an idea which draw it in computer, not the finished product packaging. It should be manufactured by following production processes to be a finished product. To achieve the ideal results, designers must familiar to the production process of plate making and printing. The whole process of modern packaging: design-printing proof, printing plates making -printing (including Embossing/Debossing, hot stamping, laminating), diecut, and gluing to shape. Printing is the most basic and important processing technology of packaging design. The so-called printing is to use various printing methods to make a large number of copies of text or graphics through a printing plate. Different printing processes have different characteristics.
At present, there are two main methods of printing on paper: lead printing and copperplate printing, also known as letterpress printing. Letterpress printing machines are small, semi-manually operated machines; the other is more advanced offset printing, which also It can be called offset printing. Offset printing machines include small offset printing machines and large offset printing machines. Letterpress printing and lithographic printing have different effects due to different processes, and they also have different requirements for design drafts. Therefore, it is necessary to consider which printing method will be used before designing. At least, it must be clarified whether embossing or offset printing will be used.
Nowadays, better
packaging can win customers’ heart. We are a packaging company that can do
design, manufacturing, shipping and so on. Contact us via ivy.lilyzhao0824@gmail.com
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Latest article:
This article refers to different SKU, article about whole packaging of one SKU will be posted later. Do you think this article is valuable or not?
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